There’s more than just bounce to worry about

Most of us have heard (and experienced) the bounce factor while jogging… So it’d be fair to say we are all familiar with the concept that our breasts can leap in the vertical direction. This vertical displacement accounts for roughly 50% of our total breast movement. But, what most women are uninformed about is the […]
Continue reading

Taking the plunge…

In bra terms to take the plunge may be considered daring but hardly worth the stress the ’plunge’ I recently decided to take has elicited. For the past two years I have spent every second of my spare time researching the biomechanics of the female breast and the effect that Sports Bras have on such […]
Continue reading